Tourism Australia

Project Aim: In collaboration with Annotate Agency, I contributed to Tourism Australia's goal of showcasing Melbourne City and Wilsons Promontory through vibrant, engaging videos. The aim was to highlight the unique energy and beauty of these destinations while aligning with Tourism Australia's established brand identity.

Process: I managed the creative and filmmaking aspects of the shoot, producing two dynamic videos designed to captivate an international audience. To maintain brand consistency while adding a unique touch, I incorporated popular music choices and employed visual storytelling techniques that took viewers on an immersive journey through each location. The result was a pair of videos that balanced brand alignment with a fresh and engaging narrative.