LuluLemon

Lululemon Melbourne CBD Store Opening

Project Aim:

To celebrate and promote the opening of Lululemon's new store in Melbourne CBD through dynamic and visually engaging video content.

Process:

I managed the creative and filmmaking for two distinct videos. The first captured the excitement and energy of the opening ceremony, highlighting key moments and the vibrant atmosphere of the event. The second video showcased the store’s unique features, providing a compelling visual tour that emphasized its design, products, and welcoming environment. Both films were crafted to align with Lululemon’s brand identity, creating a sense of community and inspiring customers to visit the new location.